June 19, 24


Just like AKT, LoveRaw started off in a tiny kitchen. With a mission to create “kick ass vegan chocolate”, Rimi and Manav’s brand skyrocketed and now sells in some of the main UK supermarkets such as Waitrose, Tesco, Holland & Barrett…

LoveRaw’s commitment to creating vegan products resonates with AKT’s ethos. Not only as a stance against animal cruelty and pollution, but also as an alternative for those seeking vegan products that don’t compromise quality. 

Free of palm-oil or artificial ingredients — LoveRaw’s chocolates are the perfect indulgence. From Wafer Bars to Chocolate Bars to Butter Cups… Their range is the perfect natural and vegan sweet treat you deserve!

At AKT, it’s all about indulging yourself with our natural deodorant balm. Not only is it natural and vegan, but using AKT is also taking a moment of your day to massage our balm on the parts of your body where you need it the most. It’s self care, with the best care. That’s why we decided to partner up with LoveRaw – because you only deserve the best!

We sat down with them to ask them a few questions about how it was starting and running their business as a couple and an insight into some of their products. 

What is it like founding and running a business as a couple? Are there any pros or cons people wouldn't expect?

“At the start it was quite tricky as we were a small team and there was quite a lot of overlap in our roles. I must admit there was bickering and not being able to reach decisions quickly. However fast forward us scaling as a business... the team grew, we have advisors, we also now have our own specified roles so no one is really stepping on each other's toes thankfully.”

Can you share a fun or unexpected story that happened behind the scenes at LoveRaw?

"There’s many and a lot that goes on behind the scenes...our mascot was at an international exhibition...all I can say is that he had an eye for the ladies.”

Which LoveRaw chocolate bar is the team's favorite, and why?

“I can't speak for everyone, but my favourite are the Nutty Choc Balls, try them..you will know exactly what I mean.”

What's the most creative feedback or suggestion LoveRaw has received from a customer?

“We have a fantastic following on socials and often ask about what products customers would like to see next...we make dreams come true!”

Do you have any advice for couples that are thinking about setting up their own business?

“Yes, to go for it! Get stuck in, there is a misconception that you will be joined by the hip, or irritate each other. But I think once you find your feet you get into a flow of what works for you.”

What inspires new chocolate flavours or products at LoveRaw? Are there any cultural or culinary influences?

“I think ultimately it's really taking what already exists that consumers know and love and making it plant based, sustainable and representing a force for good. We are proud to be B corp certified.”

What's a piece of advice or a motto that the LoveRaw team lives by?

“I would say just always to be your authentic self, we are very transparent as a company there is always an open door policy.

We have also put together a giveaway with them which you can check out on our instagram here.

It’s time to indulge yourself. Come back home to a hot shower after a long day, apply ATK's natural deodorant balm where you need it most, experience our luxurious scents and then treat yourself to a LoveRaw chocolate afterwards. Savour the moment and relax, it’s all about you!

Written by AKT London