October 23, 23

AKT x Loop Generation

AKT has already made sustainability a baseline for our products. That’s why we are plastic-free. 

With this in mind we are always looking to collaborate with other companies who share the same vision and boy, do we have a partnership for you!

Loop Generation sells the very best in pre-loved, luxury, designer fashion and their commitment to sustainability is truly inspiring. Located in the heart of Chelsea, Loop Generation only collects clothes from the last few seasons to help you stay fashionable but also planet-friendly. Most customers don’t even realise it’s a second-hand store!

Sustainability can take so many different forms. For AKT it’s about creating something new with as little impact on the planet as possible. For Loop Generation it’s about preventing clothes from ending up in landfill and enabling that “loop” of sustainability without compromising on looking good.

Andy met with the co-founder of Loop Generation, Piotr, to learn more about buying second hand and caring for clothes to extend their life.

Watch their chat here:


It’s not just about buying, it can also be about selling. Check out Loop Generation’s website for more information on how you can close the loop and earn some extra dosh while you’re at it!

Throughout October AKT is offering a free mini tube of a scent of your choice with every in person purchase at Loop Generation.

Not only do you get to try our award winning deodorant for yourself, you’ll also be consciously taking care of your new purchases. AKT has been designed to be kind to clothes, without leaving staining or marks so your items stay in the best condition for longer.

We couldn’t think of a better way to make a positive impact on your wardrobe, your armpits or the planet!

Written by AKT London