VACANCY - POSTED 16th Nov '21

Job Title – Digital Content Manager at AKT

ABOUT AKT

AKT is a London-based, premium skincare label that creates intelligent deodorant formulations. A true disruptor in the deodorant market with a strong ethical standpoint.   Our vision is to become the number 1 premium, natural, 100% plastic free bodycare brand for all genders.

The story began in the West End in 2015. Co-founders Ed Currie and Andy Coxon were performing eight shows a week under hot lights in a West End musical. In these tough conditions, mainstream deodorants simply weren’t making the cut. So, they decided to make their own. The pair spent three years researching and iterating with long hours experimenting on the hob in their tiny Camden kitchen.                                                                                                       

AKT launched in May 2020 as the only 100% plastic free, premium natural deodorant on the market. The Deodorant Balm has since gathered rave reviews from thousands of customers and been named Harper’s Bazaar’s best deodorant 2020, and number one natural deodorant by Vogue, PopSugar, Esquire and GQ. 

 

ABOUT THE ROLE

AKT London is looking for an exceptional “self-starter” Digital Content Manager who is passionate about the premium beauty and fragrance industry and eager to join us on our journey.. 

This role will be pivotal to the success of AKT London. Supporting the Senior Marketing Manager you will develop and execute AKT’s content strategy focusing on driving brand engagement. You’ll be responsible for creating high quality, compelling content for use across multiple social media channels, email, blogs and websites.

This is an exciting opportunity for someone who wants to build their career and play a key role in growing a fast paced, forward thinking brand.

KEY RESPONSIBILITIES

  • Plan and manage the brand content calendar across multiple platforms.
  • Manage social media campaigns that ensure our social media channels are delivering engaging content on a daily basis.
  • Coordinate and publish content across all social media channels including Instagram, Facebook, Twitter, Youtube, LinkedIn and other relevant platforms. Defining a unique tone of voice and written language across all platforms.
  • Write brand relevant copy that educates and engages our audiences on our products in line with our tone of voice.
  • Work with our paid media agency to write compelling advert copy to support campaign KPIs.
  • Implement and monitor UTM link tracking strategy for social channels.
  • Work with the marketing team to develop new social initiatives to drive partnerships, competitions, giveaways, influencer content.
  • Brief and project manage agencies to produce photo and video content for all channels.
  • Community management including responding to social media posts and enquiries.
  • Reporting regularly on content performance across channel to inform future marketing strategy 
  • Actively seek content from around the organisation for all channels, and encourage employees to become advocates for the brand on their personal social media channels.
  • Stay up to date with relevant industry news to ensure that social media channels and content are timely and responsive to current news.
  • Stay up to date on new social media tools, strategies and high growth social media accounts to identify new ideas and trends for growth.


EXPERIENCE REQUIRED

Essential

  • Copywriting experience and meticulous eye for detail
  • Previous social media experience across a minimum of Instagram and Facebook
  • Knowledge of Facebook business manager and paid social media advertising 
  • Experience developing a brand’s tone of voice (at an agency or in house)
  • Highly creative individual
  • Reporting on data and analytics to inform planning and decision making
  • Working knowledge of social media scheduling and analytics tools
  • Excellent communication skills and confident in collaborating with multiple internal and external stakeholders
  • Strong organisation, prioritisation and forward planning skills required to effectively meet deadlines
  • Attention to detail and high level of accuracy in all aspects of work output

 

Nice to Have:

  • Previous social media or content curation within the beauty industry 
  • Able to demonstrate experience of using design software such as Adobe Photoshop, InDesign and Premiere Pro to create compelling multimedia content for use across social platforms
  • Experience in a start-up
  • Experience at a sustainable brand
  • Photography experience
  • Videographer experience 
  • TikTok experience
  • Experience in animation 
  • Skills in graphic layout, and typography

 

WHAT’S ON OFFER

  • £30-35k pro rata, dependent on experience
  • 28 days holiday per annum 
  • Hot desk allowance
  • Pension scheme
  • Discount off AKT products

This is a great opportunity to make a real impact and shape the future of the organisation. AKT currently requires remote working with at least one day per week in London.

Applicants please email CV and Cover Letter to holly@aktlondon.com