October 18, 22

Why is fragrance so important in a natural deodorant?

Midday sun beats heavily on the grove. Sweet aromas burst from the freshly peeled orange. Neroli blossom dances, alive on the breeze. Another negroni over ice – summer doesn’t have to end here…

“FRAGRANCES FOR LIFE’S LEADING CHARACTER. YOU.”

Taking inspiration from our theatrical background, we decided to call each of our Deodorant Balms ‘Scenes’, each with their own unique scene description inspired by nature. For an actor, a scene description helps bring their character to life. So when they step on stage and into a scene, they’re able to instantly transport the audience into the world they have created. In doing so, the audience is temporarily transfixed, emotionally connected to the experience alongside the character as it’s happening in time. 

Our scene descriptions invite you to experience AKT’s Theatre of Fragrance. With each application, our scents will carry your mind into the scene and transport your senses to a place you’ve never been but feels oh so familiar. 

SC.01 EXT. ORANGE GROVE

SC.01 Orange Grove lying on a bowl of citrus fruits

SC.01 Orange Grove’s citrus infusions are distinctive. We specifically selected Petitgrain and Neroli Essential Oil due to its potent and beautiful aromas. Both originating from the bitter orange tree, they have long been adopted in traditional medicine, health practices and aromatherapy for their myriad of benefits e.g calming and relaxing the nervous system and energising the mind

While Neroli is effortlessly bright, citrusy and green with subtle undertones of honey and orange, Petitgrain is sweet, yet tart with subtle floral and woody characteristics. 

Emotionally, Petitgrain and Neroli are known to be uplifting, calming and balancing. This makes SC.01 Orange Grove our go to scent to bring balance and curiosity to the start of the day.

AT FIRST 
SLICED ORANGE, SWEET MANDARIN, TUSCAN SUN 
AND THEN
BITTER NEGRONI, NEROLI BLOSSOM, AFTERNOON SIESTA 
FINALLY 
ITALIAN CYPRESS, PETITGRAIN, LA DOLCE VITA

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Written by AKT London