Akt featured in LSN Global, a daily digest of innovation across the consumer industries, highlighting the latest and best executed products and services.
A natural deodorant for ancient wellness rituals
by LSN Global
"Akt is combining eco-friendly personal hygiene with ancient self-care rituals.
Aimed at the discernible, eco-conscious consumer, the natural deodorant formulation is available in plastic-free tubes. The balm can then be applied to the underarm with a brass applicator inspired by the Chinese practice of Gua Sha, which encourages lymphatic drainage and micro-circulation in order to help relieve tension, boost immunity and energise the body."
"By modernising a traditional Chinese practice, Akt is tapping into the desire for ritualised, multi-sensory applications among beauty consumers."
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