BEHIND THE CURTAIN: THE EVERYDAY ENCORE BODY OIL
“Where’s my light?”, you say? Darling, it’s coming from within!
We are absolutely thrilled to introduce you to our fabulous new campaign for The Everyday Encore Body Oil.
We named our luxurious, golden dry oil after an encore — the act of getting back on stage to perform again — because that’s exactly what it can provide! Designed to be applied with ritual, it gives you the perfect moment to reflect, pause and find your light. So you can get back out there and perform again… and again, and again!
With unforgettable characters, golden moments of reflection, and an auditorium-worth of rapturous applause — our latest production is just the confidence boost you (might) need.
What was the inspiration behind this campaign?
We have three individual characters; ‘The Fashion Businesswoman Mother” — Torn between deadlines and dinner time, emails and nursery runs — she’s holding it all together, just. Next, we have ‘The Finance Bro’ — Confident in the office, comfortable playing the masculine game — but outside the spreadsheets, he sparkles (literally). Finally, we have “The Burnt out Fitfluencer” — She’s strong and inspiring, with clients who adore her. But behind the posts and playlists, she’s running on empty.
“The video begins as they’re waking up in the morning, they’re not feeling their best selves. They go into the bathroom and apply The Everyday Encore Body Oil. As soon as they do, they start to hear an applause. But where is it coming from?”
“The applause comes from the mirror — where they see their ‘best self’ reflected back. It’s a reminder of who they truly are, beyond the roles they play every day. That becomes the inspiration to make them go about their day with a bit more… passion. What's your authentic self, the one looking back at you in the reflection, applauding you for?” - Ed.
“What I think people don't do enough of, is appreciate themselves and what they do, so I wanted this to become a bit more of a self recognition moment. When you apply your Everyday Encore Body Oil, it's that quiet powerful moment in the mirror where you look yourself in the eye, you smile, you applaud yourself, and you're ready to perform again.” - Andy.
You can watch it here:
Try it for yourself:
