Privacy policy
AKT LONDON LTD – GLOBAL PRIVACY NOTICE
Last updated: February 2026
1. WHO WE ARE
AKT London Ltd (company number 11211232), incorporated in England and Wales with registered office at Fora Liberty House, 222 Regent Street, London W1B 5TR, United Kingdom ("AKT", "we", "us", "our") is the controller of your personal data.
This Privacy Notice explains how we collect, use and protect your personal data when you:
• Visit any AKT-operated website (including UK, EU, US or AU storefronts);
• Purchase products from us;
• Interact with us via email, SMS or social media;
• Participate in competitions, surveys or promotions.
AKT London Ltd remains the controller of personal data processed via all AKT websites globally.
2. EUROPEAN UNION
AKT London Ltd operates within the European Union through an affiliated group entity established in an EU Member State.
The EU General Data Protection Regulation (EU GDPR) applies to personal data processed in connection with our EU operations.
AKT London Ltd remains responsible for the personal data described in this Privacy Notice.
If you are located in the European Union, you may exercise your GDPR rights by contacting us using the details in Section 16 below. You may also lodge a complaint with your local supervisory authority.
3. WHAT PERSONAL DATA WE COLLECT
We may collect and process the following categories of personal data:
• Identity Data – name, title, date of birth, username.
• Contact Data – billing address, delivery address, email address, phone number.
• Financial Data – payment details (processed via secure third-party providers).
• Transaction Data – details of products purchased and payments.
• Technical Data – IP address, browser type, device information, operating system, cookies.
• Profile Data – purchase history, preferences, account information.
• Usage Data – how you use our website.
• Marketing Data – your communication preferences and marketing choices.
We do not knowingly collect data relating to children under 16.
4. HOW WE COLLECT YOUR DATA
We collect personal data:
• Directly from you (account creation, orders, newsletter sign-up).
• Automatically via cookies and similar technologies.
• From service providers such as payment processors and logistics partners.
• From social media platforms where you interact with us.
In some cases, providing personal data is necessary for us to fulfil a contract with you (for example, processing your order). If you do not provide required information, we may be unable to complete your purchase.
We do not carry out automated decision-making or profiling that produces legal or similarly significant effects.
5. E-COMMERCE PLATFORM PROVIDERS
Some of our online stores are operated using third-party e-commerce platform providers (including Shopify for certain regional storefronts).
These providers process personal data on our behalf in order to enable website functionality, checkout, payment integrations, fraud prevention and order management.
They act as our service providers/processors when processing personal data for these purposes.
6. HOW WE USE YOUR PERSONAL DATA
We process your personal data where one or more of the following lawful bases apply:
• Performance of a contract (fulfilling your order).
• Legitimate interests (running and improving our business).
• Legal obligations (tax, fraud prevention).
• Consent (email/SMS marketing, non-essential cookies).
We use your data to:
• Process and deliver orders.
• Manage your account.
• Provide customer service.
• Prevent fraud.
• Improve our website and products.
• Send marketing communications (where permitted).
We do not sell your personal data.
7. MARKETING
You will receive marketing communications from us if:
• You have purchased from us and not opted out; or
• You have actively subscribed.
You can unsubscribe at any time using the link in any communication or by contacting us.
We do not sell or share your personal data with third parties for their independent marketing purposes.
8. COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar technologies for:
• Website functionality
• Analytics
• Fraud prevention
• Marketing (where consented)
Where required by law (including in the UK and EU), we obtain your consent before placing non-essential cookies.
You can manage your preferences via our cookie consent tool or through your browser settings.
For further details, please see our Cookie Policy.
9. INTERNATIONAL TRANSFERS
Because AKT London Ltd is based in the United Kingdom, personal data collected via our websites (including EU, US and Australian storefronts) may be processed in the United Kingdom.
Where personal data is transferred internationally, including between the UK, the European Economic Area (EEA), the United States and Australia, we ensure that appropriate safeguards are implemented in accordance with applicable data protection laws.
Where required by UK GDPR or EU GDPR, these safeguards may include:
• Transfer to jurisdictions recognised as providing adequate protection;
• The use of UK International Data Transfer Addendum;
• EU Standard Contractual Clauses; or
• Other lawful transfer mechanisms.
The United Kingdom is currently recognised by the European Commission as providing an adequate level of data protection under EU law.
10. DATA SECURITY
We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, alteration or disclosure.
11. DATA RETENTION
We retain personal data only as long as necessary for the purposes for which it was collected, including to comply with legal and tax obligations.
Customer purchase records are retained for up to six years for legal and tax purposes.
We may retain certain data longer where required for fraud prevention or legal claims.
12. YOUR PRIVACY RIGHTS
Depending on your location, you may have the following rights:
Under UK GDPR / EU GDPR:
• Right of access
• Right to rectification
• Right to erasure
• Right to restriction
• Right to object
• Right to data portability
• Right to withdraw consent
EU residents may lodge a complaint with their local supervisory authority.
UK residents may contact the Information Commissioner’s Office (ICO).
You may exercise your rights by contacting us using the details in Section 16 below. We may request verification of your identity before responding to your request.
13. CALIFORNIA PRIVACY RIGHTS (CPRA)
If you are a California resident, you may have the right to:
• Know what personal data we collect and disclose;
• Request deletion of your personal data;
• Request correction of inaccurate data;
• Opt out of the sale or sharing of personal data (we do not sell or share personal data);
• Limit the use of sensitive personal data (we do not use sensitive personal data beyond permitted purposes);
• Not be discriminated against for exercising your rights.
The categories of personal information we collect are described in Section 3 above. We may disclose these categories to service providers for business purposes.
You may exercise your rights by contacting us at: customer@aktlondon.com
14. AUSTRALIAN RESIDENTS
If you are located in Australia:
• We handle personal data in accordance with the Australian Privacy Act 1988.
• Your personal data may be transferred overseas, including to the UK, EU and US.
• You may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).
We encourage you to contact us first to resolve any concerns.
15. CHANGES TO THIS NOTICE
We may update this Privacy Notice from time to time. The most recent version will always be published on our website.
16. CONTACT US
If you have any questions about this Privacy Notice or wish to exercise your rights, please contact:
AKT London Ltd
customer@aktlondon.com
Fora Liberty House
222 Regent Street
London W1B 5TR
United Kingdom
