AKT (pronounced ‘act’) was founded by West End performers Ed Currie and Andy Coxon, who met backstage and bonded over a shared problem — traditional deodorants couldn’t cope with the heat and demands of the stage. So they decided to make their own.

Enter The Deodorant Balm — a revolutionary, natural deodorant that has since become a ‘life changing’ 5 star hit, and the most awarded deodorant in the UK.

Following its success, AKT expanded with a high performance body care range featuring creatively choreographed formulas designed to help you perform under pressure. So you have the confidence to step onto your stage — whatever that may be — and perform.